Sarah Carling
Sarah has been working in search marketing since 2006, when her career in sales brought her into a role selling web development and search services. It wasn’t long before she realised that her sales experience and knowledge of how people behave was far more valuable online than off. Since then she has worked both client and agency side, applying her philosophy that SEO can only be achieved through client education and empowerment. She now works at Bloom Media as SEO Project manager, making sure that everything stays on target & on budget.
Sarah blogs with the boys at LeedsSEO, and with the girls at SEO Chicks, & when all of that is done and she gets a minute to herself she likes to take it really old school and spend some time on her spinning wheel pretending the internet hasn’t been invented yet (or the steam engine for that matter).
Project management for SEO - The hidden success metric
SEO's are known for their creativity, energy, and ability to think on their feet, they're not however known for their organisationsal skills. Project management is an art form in its own right and ensuring that everyone involved in a campaign is on the same page and pulling in the same direction involves planning & management. Looking at the different tools available, how to assess what you need to manage & track your campaigns, and why you would want to put the extra effort in now to save yourself hours down the road, this presentation will focus on ways to plan and organise your SEO campaign for maximum efficiency & effectiveness.
