Paul Carpenter
"Carps has been knee-deep in the digital world since before the dotcom boom as a content producer, web designer and developer. For the last 5 years, he`s been pestering the SERPs in niches and verticals from guttering to gambling and everything in between. Now ensconced under the auspices of Dave Naylor at Bronco, he is passionate about language, content and rankings.
Outside of work, he is also a member of Britain`s obscurest indie band - although he`s promised not to set his talk to music."
Use and Abuse the News or Lose
A look at how to leverage the news to your advantage in terms of content, links and traffic. Taking a look at major media outlets and how to break into them, aggregrators and the blogosphere.
