Paul Madden

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Paul Madden is a UK based SEO and entrepreneur and has been making a living online for the past 10 years.

Paul is more commonly known as SEOidiot and specialises in the darker arts of black hat SEO. Operating both with clients around the world and through his own sites Paul now actively explores as many methods for automating and benefiting from social media as possible.

Paul will be speaking on

What would a spammer do?

Paul takes us on a journey into the mindset of the spammer. Using examples from real life of what 'some people do' and some war stories from his misguided youth attendees will get a crash course in the approaches taken by those for whom a moral always has a price.

By looking at the way a blackhat approaches the web, traditional marketers gain insight into techniques and approaches that when used carefully can give them an advantage over their competition.

That approach has served Paul well as he obviously never does and has never tried any of the things he will discuss