Patrick Moogan

I'm 24 years old from Birmingham and I'm the Online Marketing Campaign Manager at Pin Digital who are a web design and development company based in Warwickshire specialising in Ecommerce sites. I've worked online for about five years now, starting part-time whilst studying Law at University. After building my own websites aimed at Adsense and affiliate marketing, I moved full-time in December 2007 when I joined Pin Digital as an Online Marketing Assistant.

Getting the Links that Matter

I'd like to talk about what most website owners believe to be the most important part of SEO but struggle with the most - link building.

I'll talk about some techniques and tools to get the links that matter, most of all I'll share some techniques for contacting website owners and getting them to link to you - these are the links which mean the most, ones which aren't easy to get.

Many speakers talk about finding the links you want but don't explain exactly how to go get them.