Mel Carson
Website + Twitter
Mel`s role as Community Manager at Microsoft Advertising is to build relationships within the online advertising community by supporting and educating through the Microsoft Advertising Blog, evangelising through social media and by speaking about internet marketing at conferences, trade shows & other events.
Mel began his digital advertising career as an editor at the search engine LookSmart in 2000, spending time at 24/7 Search as an Search Account Director before moving to Microsoft in 2005.
He was part of the team that planned & executed the UK roll-out of Microsoft adCenter in August 2006, and it didn't take much persuasion for Mel to join Microsoft Advertising Community Team when it became apparent that Social Media Marketing was going to be huge!
Mel has spoken about adCenter, Search, Social Media & Digital Marketing at conferences and events in the UK, Las Vegas, New York, Toronto, Reykjavik, Dublin, Barcelona & Tenerife.
He also lectures on MBA, MSc and online marketing courses, advising syllabus decision makers at Cranfield School of Management and Birkbeck College - part of London University.
Mel will be speaking on
Learning & Earning through Social Media
The Community team at Microsoft Advertising, have been engaging with advertisers and marketers all over the world using social media since 2006. This is their story of why the team got set up, how they've evolved, how they measure success and their theories on social media best practice.
