Kevin Edwards

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Kevin's background originated in journalism, working within local press and moving online to provide editorial content for a financial communications company. This led to writing for a human edited online directory for US search company LookSmart and progression into a commercial position creating and optimising search campaigns within MSN.

The taste of affiliate marketing (LookSmart being one of the early 'super' affiliates) prompted Kevin to seek a role within a network and later switch to Affiliate Window where he has facilitated and deepened many relationships with Affiliate Window partners.

Kevin Edwards is also the IAB AMC Council chair throughout 2010

Kevin will be speaking on

Never Mind the Banners: Affiliate Marketing Technologies

In this session, Kevin takes a look at the variety of technologies available to publishers looking to monetise their sites using the affiliate marketing model.

With a multitude of tools already on the market, Kevin explores the advantages to utilising third party software. Taking a look at current success stories including link tagging software SkimLinks and bespoke video creator Coull, he�ll find out what these service providers offer and how they can benefit the average affiliate.