Karl Blanks

Website

Karl is a former rocket scientist, with a PhD from Cambridge University. He co-founded Conversion Rate Experts (CRE) to show businesses how they can profit by applying scientific techniques to web marketing.

CRE is an international consultancy that has worked with companies including Sony, Vodafone, Google, 888, SEO Book and SEOmoz, frequently generating multimillion-dollar increases.

CRE has pioneered a new approach to conversion rate optimization, called CRO®, which was developed whilst tripling the sales of a telecoms company - to $9.1M - within twelve months. Double-digit improvements are the norm. Recent successes include the growth of travel website Sunshine.co.uk from £16M/year to £31M/year.

CRE works closely with Google to evangelize Google's Website Optimizer tool, and has presented research to Google's staff at their Mountain View, California and London, UK headquarters..

Karl will be speaking on

Gruesome Conversion Killers: 15 Common Causes of Conversion Death

Conversion Rate Experts have doubled the sales of many of their clients, by taking a systematic approach to conversion rate optimization.

In this talk, rocket scientist Dr Karl Blanks will
* divulge the 15 common conversion killers
* reveal how to identify which ones are currently massacring your conversions
* explain what you should do about it

Contains scenes that some may find upsetting.