Illiya Vjestica
After graduating From Hull University in Business Studies, Illiya began working in the field of digital marketing and is now currently working for Magnitude based in Harrogate.
Illiya is an experienced digital marketer with expertise covering social media, e-mail marketing, PPC & SEO.
Illiya has worked with a large number of SMEs looking after their online marketing requirements ranging from retailing to engineering companies. He has also worked with a number of high profile brands including adidas.
Away from work Illiya spends his time practicing his other major passion, the art of Wing Chun kung fu and enjoying a nice pint in his local pub.
Engaging with customers through social media and viral marketing
My session will cover techniques on how to engage with customers online looking at how social media as a channel allows businesses to talk to customers in a more personalised way.
I will look at current examples of businesses using social media to add value to their brand and customer experience online.
In my session I will also cover how social media is impacting the way we communicate to customers and the best practices for monitoring brand reputation online.
I will also focus on the implications of social media for online PR & SEO and how this applies to the overall online brand reputation of companies.
